Think you’re addicted to Facebook? You have no idea. A report from the University of Chicago Booth School of Business says that resisting the temptation to use social media is up there with trying to avoid sex or cigarettes.
Try to quit smoking. Try to go celibate. Try to quit Facebook. It’s all the same thing, according to new research that says the urge to use social media networks like Facebook, Twitter, and Pinterest is so strong that you’d have better luck avoiding your baser instincts.
The study had test subjects (between the ages of 15 and 85 and living in Germany) tell researchers every 30 minutes if they felt a desire to use their social network profiles after being handed a BlackBerry device. Subjects were also required to document other impulses like smoking, drinking, sleeping, and others, and to rate them from “strong” to “irresistible.”
The conclusion? The temptation to use social media was stronger than all the rest.
Check out the video documenting the study’s results, courtesy of Mashable: