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The #LemonFaceChallenge is Helping a Little Girl with Cancer to Smile Again

It’s easy to say social media activism doesn’t achieve anything, but the Ice Bucket Challenge that took over the web in 2014 bought in millions of dollars for ALS. While 2015’s #HoldACokeWithYourBoobsChallenge and 2016’s #ItsOkayToTalk raised awareness of breast cancer and male suicide respectively.