Facebook Still Battling Duplicate, ‘False’ Accounts, Report Shows


Facebook reported a great finish to 2013 last week, and while the social network is doing very well, there is still a potential area of concern.

Over the weekend, Facebook filed its annual report to the U.S. Securities And Exchange commission, and mentioned duplicate and what it calls “false” accounts.

The social network defines a duplicate account as “an account that a user maintains in addition to his or her principal account.”

In 2013, Facebook estimates that between 4.3 percent and 7.9 percent of worldwide monthly active users were duplicate accounts.

Out of 1.23 billion monthly active users, that gives us a range of 60,270,000 to 97,170,000 duplicate accounts.

In terms of “undesirable accounts” or what Facebook determines as spammers, it’s estimated that 0.4 percent to 1.2 percent of worldwide monthly active users are.

On the high end, that means nearly 14.8 million spammers are sending friend requests as attractive females, phishing login info through fake apps and whatever else is making them money.

However, the fact remains that Facebook is doing better than ever, and mobile continues to be a major area of growth for the world’s largest social network.

Photo credit: Sam UL via photopin cc

Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).


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