A Coca Cola ad ran during the Super Bowl in 2014, featuring many people singing “America The Beautiful” — the the spot’s content did not strike a chord with all Americans.
Over on Twitter, Coca Cola’s rendition of “America The Beautiful” has drawn some sharp critique, mainly from people who found the inclusive content of the spot to be in some way offensive.
As the biggest night in advertising is sliced and diced much like the football it interrupted, Coke got the Fox News end of the stick with Twitter’s jingoist caucus — as evidenced in some of the reaction:
That coke commercial with America The Beautiful would've been a lot more beautiful if it had only been sung in English.
— Hunter Trent (@wvhuntertrent) February 3, 2014
If u didnt like America the Beautiful sung n Spanish, then boycott COCA COLA. The best way 2 show ur disapproval is with ur wallet. #tcot
— Proud Conservative (@ConservativeGal) February 3, 2014
Why Coca-Cola's "America the Beautiful" ad was offensive https://t.co/c7f6KBZpAp #tcot #ocra #RedNationRising #tlot #teaparty
— Paul Revere (@PaulReverePress) February 3, 2014
.@CocaCola booooooooo to you and your pro-amnesty desecration of 'America The Beautiful' #BoycottCocaCola #opSLAM #TCOT #CCOT #OCRA #WAAR
— £ib~$£@Y€® (@KarrattiPaul) February 3, 2014
Coca-Cola, nobody sings "America the Beautiful" in any other language than English, get real. #tcot #ccot
— Jenny On The Right † (@Jennyontheright) February 3, 2014
MEXICAN SINGING IN AMERICA THE BEAUTIFUL??? #tcot
— D-FENS (@qtab) February 3, 2014
The controversy over Coke’s “America The Beautiful” ad was telling in that it seemed to only apathetically inspire distaste among those not offended:
I have no problem with a bunch of people from all over the world signing America the Beautiful and drinking an American product #capitalism
— Matt Vespa (@mVespa1) February 3, 2014
If that Coca-Cola Commercial with the different people of ethnicities singing America the Beautiful offends you.. I feel sorry for you.
— Kaimi Mattila (@celebrasian_) February 3, 2014
Still …
Hey Coke, WTH were you thinking? We HATE what you did to our 'America the Beautiful' #NoMoreCoke #English pic.twitter.com/kqTWA34RDS
— patrickhenry#TGDN (@PatrickHenry999) February 3, 2014
How did your Twitter react to Coca Cola’s “America The Beautiful” Super Bowl spot?
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