Twitter Accuses Waitrose Of ‘Casual Racism’ After Making Chocolate Ugly Duckling

Photo by Waitrose

Chocolates are usually sought after not just because they are delectable but because they can also be healthy. As a result, they bring joy to the world, well, most of them anyway. One chocolate from Waitrose has actually achieved the opposite effect– all because it was made to depict an ugly duckling. Apparently, it was a racist move.


In line with their Easter-themed treats, British supermarket Waitrose has recently introduced a trio of chocolate ducks. The first one was a light-brown milk chocolate duck named “crispy.” The second was a yellow duck presumably with white chocolate and was called “fluffy.” While the third one was made out of dark chocolate and was called ugly… as in ugly duckling. Oh yes, they did:

Photo by Twitter

According to Waitrose, the ugly duckling chocolate offended a number of customers. So the supermarket decided to scrap the idea and stop selling the chocolate duckling trio. However, the damage has been done and people have already seen what Waitrose did after a customer shared a photo of the $10 Easter treat.


The original online complaint stated, “Crispy, Fluffy and Ugly – trio of Easter ducklings at #Waitrose. Ugly is the dark one on the right. Overheard women saying “this is not right”, I agree, doesn’t look good at all. Thousands of other options… why #ugly?????” Consequently, other people agreed with her.

However, some thought that there was nothing wrong with what Waitrose did. Furthermore, they even defended the case of the dark chocolate ugly duckling saying that in the books, the ugly duckling grows up to be beautiful.

Still, Waitrose was compelled to apologize afterward. Additionally, they also changed the labeling on the ducklings in order to be able to sell them again, hopefully without any new political incorrectness.

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Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).


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