Twitter published its earnings report for the first quarter of 2014, and the social network saw revenue of $250 million. $226 million was directly from advertising, a 125 percent increase year-over-year.
Q1’14 ad revenue per thousand timeline views reached
$1.44, up 96% y/y. #TWTRearnings— Twitter Investor Relations (@TwitterIR) April 29, 2014
While user growth didn’t impress Wall Street with stock down over nine percent in after hours, Twitter beat analyst expectations of $241 million and a three cent loss per share.
Monthly active users are up to 255 million, a 25 percent increase year-over-year, and mobile monthly active users saw a 31 percent increase year-over-year to 198 million.
Q1’14 avg MAUs reached 255M, reflecting 14M net
additions, up from 9M net additions in Q4. #TWTRearnings— Twitter Investor Relations (@TwitterIR) April 29, 2014
Calling Twitter a mobile company would be an understatement with around 80 percent of its advertising revenue now coming directly from mobile devices.
Timeline views also grew in the first quarter to 157 billion, an increase of 15 percent year-over-year.
Q1’14 timeline views reached 157 billion, up 9 billion q/q
and up 20 billion y/y. #TWTRearnings— Twitter Investor Relations (@TwitterIR) April 29, 2014
Here’s what Twitter CEO Dick Costolo had to say:
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The social network is still fighting slow active user growth, a thorn in investor’s sides, however, it continues to test new ways of fixing that problem.
Earlier this month, Twitter executives showed they firmly believe in the company’s future by announcing they weren’t planning on selling shares.
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