Twitter has made some major design changes over the past six months on mobile and the web, and is reportedly testing a new signup process.
One of the major issues the social network continually faces is getting new users to stay active. According to a recent study, 44 percent of users have never tweeted.
That doesn’t necessarily mean said users are inactive as plenty of people on social networks prefer to lurk, but it’s not exactly a figure that pleases stockholders.
To help combat the issue, WIRED shared details about a new experiment designed to make it easier than ever to connect with people you already know, and follow people or brands you care about.
After creating a new account, users are met with a “Make connections” page (pictured above) which asks to connect with your Gmail account to find people on Twitter that you know. You can search for people via a large search box, or skip the process entirely.
If Twitter finds connections, it automatically selects them all so you can follow in one click.
The “Choose topics” page is by far one of the most important changes, and divides popular users into multiple different categories.
Whether you’re looking to laugh or follow breaking news, users can see the person or brand’s most recent tweet, and quickly follow them.
Once finished, Twitter takes them to their profile where it shares design tips, and getting started tweeting.
It’s definitely a major improvement that could lead to more activity, but as a Twitter spokesperson pointed out, it’s still an experiment, and not all experiments see the light of day.