Mother’s Day is right around the corner and that means many will be buying up flowers, chocolates, jewelry and more for the special mother or women in their life. While Mother’s Day is meant to honor the women who gave us life, it is just like any other commercial holiday. It means big money for businesses, but exactly how much? The answer will shock you.
Thanks to our friends over at The Shelf for sending over this great infographic that show just how much moolah is coughed up to celebrate. Each holiday, these marketing experts look into the buying trends of America and the results are always interesting. (Remember Valentine’s Day?) In fact, Mother’s Day has turned into a multi-billion dollar industry. Each year the amount spent on gifts gets higher and higher. Last year alone, Mother’s Day sales hit just over the $21 billion mark. That’s a lot of flowers.
With more than 85 million mothers in America and about 84 percent of America celebrating the holiday, Mother’s Day is the third biggest retail holiday of the year. It comes in behind Christmas and back-to-school shopping.
As the above graphic shows, many people buy several Mother’s Day gifts, not just for mom. Many want to celebrate their godmother, stepmother, aunt, sister, wife or friends. With all of these special women, it is no surprise that billions are being spent.
TheShelf specializes in helping brands and companies find ways to attract customers, so they have some great tips for those looking to get their piece of the profit this Mother’s Day. With most of the shopping taking place online or via a smartphone, small online businesses are seeing more and more profit. Check out the full infographic below and check out TheShelf for all of your marketing needs.