So There’s This #XMAS JAMMIES Thing You Might Want To See [Video]


#xmas jammies

Meet the Holderness family. They live in Raleigh, North Carolina. They are the Internet’s holiday obsession this week.

The video above, which the family considers to be their year-in-review “annual newsletter,” has been slowly going mega-viral since it was published on YouTube late last week, bringing news of the Holderness family’s 2013 to 1.8 million people so far.

You might be wondering why this family put so much production into a fun family video. Nice catch, SND reader! The video is actually something of a publicity stunt. “Papa” Holderness is a news anchor for WNCN, but he’s splitting off to start a new marketing and media company with his wife, Kim.

So give it a view if you haven’t seen it yet, and let us know what you think of the Holderness’ #XMAS JAMMIES video in the comments below.


Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).

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