On May 6, a McDonald’s Corporate employee mistakenly tweeted a rude message from the official McDonald’s Twitter account towards a woman named Casey Hinds, mom and author of a kids health blog KY Healthy Kids, who fully supports the #MomsNotLovinIt campaign.
The #MomsNotLovinIt campaign focuses on stopping all McDonald’s marketing to children, in schools, and doing events targeting younger children. Since the beginning of the new and fresh Ronald McDonald makeover a few weeks ago, moms and supporters have started their anti-hashtag #MomsNotLovinIt.
“Go parent your kids.” Classy. The tweet was sent from McDonald’s Corporate employee Lizze. Supposedly, she meant to publicly shame Casey on her own twitter, Lizzie_McD, but failed and has still yet to directly apologize or mention anything about the incident. Just a lot of subtweets. A LOT OF SUBTWEETS.
How about instead of shaming other parents & people online for their choices, you actually spend time offline w/your own family & friends?
— Lizzie (@Lizzie_McD) May 5, 2014
I'm all for advocacy & being passionate about a cause. But use truth, research & reports to support it; not manipulation & lies
— Lizzie (@Lizzie_McD) May 7, 2014
Why would anyone get personal joy out of someone else's mistakes? That's just sad.
— Lizzie (@Lizzie_McD) May 7, 2014
Casey has received a lot of support since the tweet was sent. The employee or McDonald’s twitter account has yet to send out a public apology or attempt to fix their mistake besides deleting the evidence. Casey apparently received some kind of apology and tweeted about the attempt this morning.
[Photo credit: Rupert Ganzer]
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