Startup Viraliti Taps Pinterest Advertising Space

Pinterest is the no. 3 social network in the world, with a recent study revealing that the site is actually better at getting users to purchase goods and product than Facebook. Interestingly, Pinterest doesn’t have an ad network of its own, inspiring the startup accelerator program Viraliti, which aims to solve this very problem.

Viraliti calls itself the “adwords for Pinterest,” and is a platform which connects advertisers with Pinterest users, giving them a route to monetize pins while giving brands an opportunity for more exposure.

The program runs on a CPC (cost per click) model. Advertisers are charged for legitimate clicks at a cost determined by a publisher’s influence on Pinterest. A pinner who has more followers and generates more likes will get a higher CPC.

Images on Pinterest go viral often, as users repin (or share) images on their own boards. This is where Viraliti comes in, making visually appealing ad campaigns go viral, giving advertisers an added advantage of reaching out to new demographics and generating more traffic and sales.

Here’s a detailed list of what Viraliti offers:

  • Stay updated about latest products, fashion trends and offers.
  • Rich content created by experts to spread in their Pinterest network.
  • Become a brand ambassador and educate their followers about new and useful products and services.
  • Monetize their influence. Earn money for clicks received on their sponsored pins.
  • Hassle-free signup with Facebook, Twitter or email accounts.
  • Detailed reports on clicks, earning and payment.
  • A 30$ minimum threshold for payment and fortnightly payment cycle.
  • Easily redeem payment via Paypal.

Features offered to advertisers on Viraliti are as follows:

  • Reach out to millions of Pinterest users.
  • Brand promotion, customer acquisition and increase sales via the world’s fastest growing social network.
  • Hassle-free signup with Facebook, Twitter or email accounts.
  • One step online process for advertisement campaign creation.
  • Management of funds via Paypal.
  • Laser target audience on the basis of country, interests, influential power(number of followers on Pinterest/Pinauthority score)
  • World class customer support.
  • Detailed reports on clicks, demographics including country of origin of click, time of click; detailed report on the pins like number of repins, likes, comments, etc.

Pinterest has gained a lot of steam as a social network, and will likely continue to do so in the future. There’s definitely a market for tapping the advertising space in the social network, making Viraliti a fairly timely startup.

If you’re a big Pinterest user, you can give Viraliti a try here. Return to us and leave us your thoughts.

Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).

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  1. Hi Bob, I agree that their statistics to us as pinners could be better. Once a campaign is over, then you can't see how many clicks you got which is frustrating. But my balance with them is steadily increasing and I don't see it in any way fraudulent. They are still in testing so I am sure they will take on board our feedback about getting better analytics.