Instead of revising the language, Instagram threw it out completely in favor of the old terms of service that have been in place since October 2010.
Here’s the official about-face from Instagram co-founder Kevin Systrom:
The concerns we heard about from you the most focused on advertising, and what our changes might mean for you and your photos. There was confusion and real concern about what our possible advertising products could look like and how they would work.
Because of the feedback we have heard from you, we are reverting this advertising section to the original version that has been in effect since we launched the service in October 2010. You can see the updated terms here.
Going forward, rather than obtain permission from you to introduce possible advertising products we have not yet developed, we are going to take the time to complete our plans, and then come back to our users and explain how we would like for our advertising business to work.
You also had deep concerns about whether under our new terms, Instagram had any plans to sell your content. I want to be really clear: Instagram has no intention of selling your photos, and we never did. We don’t own your photos – you do.
The Week reports:
“Pheed, a 9-week-old Instagram-like app that lets users monetize their pics by charging followers to see their posts, soared to no. 9 on iTunes’ list of most downloaded social networking apps this week. Flickr’s mobile app also vaulted up the charts. Camera+ got in a dig, promising users it would ‘never do shady things with your shared pics because it just isn’t right.’ “
“If the wording is not crystal clear, then don’t hit the ‘publish’ button before the terms are understandable to a 10-year-old.”