South Korean rapper PSY’s viral hit “Gangnam Style” has made history yet again. Several weeks ago, it beat the record for most viewed video on YouTube, and now, it has become the first video to ever cross 1 billion hits.
When all is said and done, PSY is officially the James Cameron of YouTube.
According to YouTube’s owner, Google, “Gangnam Style” has been watched seven million to 10 million times each day on average. It beat the previous record holder for most viewed video, Justin Bieber’s “Baby,” on November 24, 2012.
“Psy’s success is a great testament to the universal appeal of catchy music – and er, great equine dance moves,” wrote Kevin Allocca, YouTube trends manager, on the service’s blog.
Compared to the Bieber tune, here’s a chart of the meteoric success of “Gangnam Style.”
“I’ve seen a statistic which reckons the one song will have generated something like $8m [£5m] by the end of the year from money that comes directly from YouTube through advertising plus download sales, its uses in adverts and TV programmes,” business editor of the CMU music news site Chris Cooke told the BBC.
“It shows that YouTube – which is a free-to-use as a promotional platform for the music labels – can lead to substantial income.
“Should every artist be trying to think of a funny video that will go viral and be mimicked? I don’t know whether it’s a template that can be copied, but it certainly shows how quickly an eye-catching clip can spread thanks to social networks and YouTube.”
One more time, here’s “Gangnam Style” by PSY:
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