According to a spending assessment study titled “Taking Stock with Teens” from Piper Jaffray, a full-service investment bank and asset management firm, Instagram has surpassed the social media networks Facebook and Twitter in usage among teens.
With advertising becoming more commonplace on social media, marketing research is important in order to hone demographic interest.
For the study, 7,500 teens – with a mean age of 16.4 – rated the top three social networks Instagram, Facebook, and Twitter in terms of importance.
Piper Jaffray analysts determined Instagram toppled the two social media giants in popularity among teenagers, but not to worry, Facebook and Twitter are still used by the whipper-snappers.
Last fall, Twitter surpassed the list as the most important social network, with Facebook and Instagram neck-and-neck for second. And the prior spring, Facebook beat out Twitter and Instagram, explains Allfacebook.
For anyone void of technology or social media, Instagram is an online photo-sharing, video-sharing and social networking service. The Instagram app allows users to take pictures and videos, apply digital filters and edits, and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr.
Instagram was created by Kevin Systrom and Mike Krieger and launched in October 2010. The photo-sharing service has since gained over 100 million active users.
Instagram has become so popular that in 2013 its growth of users increased faster than Twitter, Facebook, YouTube, Google+, Tumblr and Pinterest combined. These stats were part of a Global Web Index report released in January 2014.
[Photo Credit: Jason A. Howie]