Dawn Moon knew that she needed a catchy nail salon name to stand out from competitors, so she took the racy lane and named it Hand Jobs Nails & Spa.
When you’re a business owner, the logo and name you select can make all the difference, particularly if you are going to be functioning in a small town. That is exactly why Moon ran with Hand Jobs – regrettably, this has ‘rubbed’ some individuals the wrong way.
Moon and her beauty establishment are now in the hot seat; and though the back wind is not all positive, she still feels that the quip name is canny branding. Moon too stressed that the double-entendre business sign is suitable because it is precisely what the spa provides!
“You don’t want something that they can’t remember or that they can’t pronounce or say,” Moon told reporters. “In less than a week, I think the whole country knows about us. You can’t pay for that kind of advertising.
“If you go in and get your nose done, it’s called a nose job, right? Well, you come in and get your hands done, it’s a hand job!” Moon, who opened the nail salon all this week, furthered.
Moon and her staff explained that they’ve been receiving “mostly compliments” in addition to some jokes from some of their clients and even adjacent businesses. But, several of the town’s residents are pretty peeved about the connotative name and they have taken their vexations to the township’s zoning office.
“We have no stance on it other than we have to take into consideration the entire feel and community of Perkins Township,” stated zoning director Megan Sherlund, whose team will reach an election about the sign this week. “If they reject it, then we’ll appeal it and then we’ll go to court,” said Krystle, a store manager. “But the name of the salon will not change.”
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