As we previously reported, Facebook is the leader in social referrals, and according to a new infographic from Gigya, accounts for 51 percent of social logins.
Today, Gigya published social login results for Q4 2013, and here they are:
- Facebook – 51 percent
- Google+ – 28 percent
- Yahoo – 15 percent
- Twitter – 4 percent
- LinkedIn – 1 percent
- Other – 1 percent
On mobile devices, Facebook and Twitter saw a three percent decrease in social logins from Q3 2013, and Google+ saw a five percent increase.
Here is the breakdown of mobile social logins:
- Facebook – 63 percent
- Google+ – 25 percent
- Twitter – 6 percent
- Yahoo – 5 percent
- Other – 1 percent
Facebook and Google+ are the top two social login providers across five different industries, and here’s how they compare:
- Ecommerce – 76 percent for Facebook, 16 percent for Google+
- Media/Publishers – 45 percent for Facebook, 32 percent for Google+
- Consumer Brands – 66 percent for Facebook, 18 percent for Google+
- Travel/Hospitality – 59 percent for Facebook, 26 percent for Google+
- Education/Non-Profit – 79 percent for Facebook, 14 percent for Google+
The dominance continues across the world, with Facebook the most popular social login provider in the Asia/Pacific region at 82 percent.
To learn more about Gigya’s social login findings for Q4 2013, you can check out the infographic below.
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