There is a lot more to marketing a business than simply selling a brand to a consumer. Nowadays, social media and the web demand businesses to create a carefully constructed online presence that will attract new customers, and engage consumers with the company’s brand. Online presence basically refers to the existence of a company or individual on the web, and this encompasses a website, blog, and social media channels. There are many different factors to consider when creating an online presence, take note of these do’s and don’ts.
DO Optimize Your Content
A good online presence starts with an optimized website. First of all, let’s explain what optimizing your content really means. The term ‘optimizing content’ basically refers to SEO practices, which effects how your website ranks in search engines. If your website ranks highly in search engines, it is generally considered that your website is well-optimized.
Strong content will result in strong optimization. People will share, and return to your site if it contains good quality content that meets their needs, the more people who use your site, the higher you will rank in search engines. It is helpful to do your keyword research, in order to make sure your content contains keywords that will boost the SEO ranking of your site. This new keyword research tool will help increase traffic to your site. So, make sure you do some research and strengthen your content to optimize your site.
DO Meet Traffic Demands
Just as it is important to make sure the content on your website is up to scratch, you should also take the time to improve the functionality. If your site takes a long time to load, or can’t handle multiple transactions and high traffic, this will affect the reputation of your business, constructed by your online presence. If your server cannot handle high traffic, then this could lead to web pages loading slowly, which will frustrate your users, and potentially ruin your online reputation. This is why it is important to make sure you get the right server. A dedicated server is affordable, secure and has a range of features to meet your needs, here are a range of dedicated server tariffs to help you find the right server at the right price. People normally associate online presence with social media and branding. However, the usability of your website also contributes to how your company is perceived online, which is why it is important to make sure your website can meet the demands of your users.
DON’T Neglect Web Design
Some may think that creating an effective online presence simply requires signing up to social media and writing a few blog posts. Nevertheless, web design actually has a significant part to play when it comes to developing a strong web presence, and the overall online reputation of your business. Web design affects how trustworthy your site appears to be, and a trustworthy site results in a strong online presence. “Design elements are exponentially more powerful than content, in terms of mistrust. When asked to describe why they mistrusted a website, 94 percent of comments were directly related to web design elements, while only 6 percent referenced specific content,” states web expert Drew Hendricks on Forbes.com. If a site has poor design aspects such as small print that is hard to read, or lack of color, the website will look unprofessional and deter users.
DON’T Misuse Social Media
A common mistake when it comes to businesses using social media is neglecting to use one voice across multiple social media channels. No matter if you using Twitter, or updating a Facebook status, the voice and message should be consistent. Think of social media as the voice of your brand; your website manifests the brand whereas social media speaks for the brand, and so it is important to consider what kind of voice you want to use on social media. Be it funny, quirky or informative, make sure the voice matches the brand, and ultimately the ethos of the company.
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