The untypical concoction sees creamy and rich Heinz mayonnaise integrated with chunky milk chocolate pieces and Cadbury Creme Egg goo – a combination that Cadbury and Heinz propose work ‘beautifully’ when ‘dolloped onto waffles or crumpets’.
Martina Davis, Heinz [Seriously] Good Mayonnaise’s Brand Manager, stated: “In Heinz’s 150th anniversary year, we want to take every opportunity to celebrate and Easter has always been one of our favorite times of the year.
“So we set out to create the most Easter-y mayo we could. And who better to partner with than Cadbury Creme Egg – the kings and queens of Easter and another of the nation’s most loved brands! We’re delighted to launch the world’s first-ever Creme Egg Mayo, just in time for Easter. And very happy to report that it’s absolutely DELICIOUS. A real taste adventure. The only question we’re asking ourselves is why we haven’t done it sooner?!”
Raphael Capitani, Cadbury Creme Egg’s Brand Manager, added: “We’re excited to finally announce our partnership with Heinz to create this gloriously gooey, crazy combination and dream collaboration for so many Cadbury Creme Egg lovers. We couldn’t think of a better partner to make this spread. The surprising taste is so, so delicious!”
If you desire to have a taste of the new confection, the puzzled new condiment will be available to sample for a limited time at a free pop-up Heinz X Cadbury Creme Egg installation, which will be held at The Old Truman Brewery from April 11-13.
The timings for the gala at Ely’s Yard, Truman Brewery are 11am-8pm on the 11th (Thursday) and the 12th (Friday), and 11am-4pm on the 13th (Saturday).
YOU MAY LIKE: