Adidas Producing 11 Million Sneakers Made From Recycled Ocean Plastic


Adidas has vowed to manufacture 11 million shoes formed from recycled plastic waste, in an effort to help clean up the world’s oceans.

via Natural Society

The bid was announced earlier this year, when the renowned sports brand expressed it would be working with environmental association Parley for the Oceans to capture plastic waste on beaches in spots like the Maldives prior to it reaching the sea. The retrain plastic waste is then crafted into a yarn, which is utilized to make the upper material of the sneakers. It’s not a fresh concept for Adidas, which generated more than five million pairs of kicks from reclaimed plastic last year. Though, for 2019 the brand aims to more than double its previous endeavors – working towards its broader goal to use 100% reused polyester in all footwear and apparel by 2024. Adidas has too signed the Climate Protection Charter for the Fashion Industry, meaning by 2030 it has agreed to shorten greenhouse gas emissions by 30%.

Adidas Executive Board member responsible for Global Brands, Eric Liedtke, explained: “With Adidas products made from recycled plastic, we offer our consumers real added value beyond the look, functionality and quality of the product, because every shoe is a small contribution to the preservation of our oceans. After one million pairs of shoes produced in 2017, five million in 2018, we plan to produce eleven million pairs of shoes containing recycled ocean plastic in 2019.” Executive Board member responsible for Global Operations at Adidas, Gil Steyaert, stated: “Sustainability at Adidas goes far beyond recycled plastic. We also continue to improve our environmental performance during the manufacturing of our products. This includes the use of sustainable materials, the reduction of CO2 emissions and waste prevention. In 2018 alone, we saved more than 40 tons of plastic waste in our offices, retail stores, warehouses and distribution centres worldwide and replaced it with more sustainable solutions.”


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Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).


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