A Seven-Year-Old is Now YouTube’s Highest Earning Star


A Seven-Year-Old is Now YouTube's Highest Earning Star

Prepare to be jealous of a kid.

According to Forbes, a seven-year-old boy has become YouTube’s highest earning star, after raking in $22 million reviewing toys.

Ryan, the brainchild behind Ryan ToysReview, earned the impressive sum for his video reviews between June 2017 and June 2018.

The youngster, who posts new videos almost every day, launched his channel in 2015 and has garnered a whopping 17 million followers and 26 million billion views in the three years since.

The child’s earnings were double the previous year’s.

When asked by NBC why his channel is such a hit, the now eight-year-old said: “Because I’m entertaining and I’m funny.”

However, Forbes said that most of Ryan’s money – $21 million of it, in fact –  comes from advertising before videos, so the more views, the more money the tyke makes.

Only $1 million of last year’s revenue was the result of sponsored posts, which is a relatively small amount compared to the other vloggers on the list and is mainly down the amount of deals Ryan’s parents choose to accept. That, and the under-10 demographic isn’t exactly rolling in it.

Still, the toys he features tend to sell out immediately.

The next YouTube star on the list was vlogger Jake Paul (brother of the controversial Logan Paul, this year’s number 10 spot), whose jokes earned him 3.5 million views and over $21 million in cash over the last year.

He was followed by sports comedy group Dude Perfect with almost $20 million, and Minecraft pro Daniel Middleton at roughly $18.5 million.

Number five was make-up maverick Jeffree Star, at $17.95 million.

To compile their list, Forbes measured each YouTuber’s pre-tax earnings from June 2017 to June 2018, not including the money they pay out to lawyers, agents, and managers.

You Might Also Like:

How to Grow A YouTube Channel Without Burning Out

These Professional Drug Testers In YouTube Do Drugs So You Don’t Have To [WATCH]


Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).

0 Comments

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.