Even the most social media-reluctant businesses have admitted that sites like Facebook and Instagram are not passing fads; they’re here to stay. Not only that, more social media sites are popping up each day. If you want your business to succeed for years to come, social media integration is a must. When you combine your marketing efforts to include things like video production services, social media, and offline resources, your business name and brand will become a powerhouse that won’t be easy to ignore.
Here are just a few ways your business can benefit from including social media marketing tactics:
Do you know how much it would cost to get your advertising out across the globe using traditional methods? Probably more than your company is worth, which is why businesses didn’t promote their products on a global level before the internet. Today, though, you can get your message out to potential customers in your local town, and around the world. The best part is that it won’t blow your marketing budget to smithereens.
Target your Audience
Not only can you get your message out to the masses, but you can target your market based on your ideal customer. Social media allows you to get your message in front of those who count. Why spend your marketing dollars marketing to seniors when your target is young moms in their 30’s? Why target to university students when you really want to get seniors’ attention? Social media gives you more bang for your buck!
When you post a message on Facebook or other social media sites, your followers (aka your target audience) can share that message with their friends; and those friends can share it with their friends, and so on. This means your post can potentially be seen by thousands of people within your target audience. The end results? More customers, more sales, and more profits.
Engage with your customers
No other platform in history has allowed business owners to interact with their customers like social media. Reply to customer inquiries, respond to concerns regarding your products, and get a feel for how your customers react to your business and your product. This is an excellent way to build trust with your customers and they’ll be much more likely to keep buying from you if they know you’ll take their questions and concerns seriously. When they can identify with you as a person, not just a faceless entity, they will be loyal customers for years to come.
Get Instant Feedback
One of the most important aspects of running a business is getting to know your customer. There is no better way to do that than with social media. With more than 73% of American internet users on Facebook alone, you can get instant feedback on what people think of your company and your products. Again, interacting with your customers will give them a sense that you care about what they think and they will be more likely to buy from you in the future.
Invest in a social media manager
Are you afraid that you’re not going to have the time to run your social media campaign? Invest in hiring a social media manager to do the work for you. The money you spend on professional services will pay for themselves in as little as six months. As with anyone you hire, do your research and hire someone who is qualified. Check their background and ask to see their portfolio.
Of course, using the internet and doing business online comes with some degree of risk, like anything else. Install security measures for your website, social media sites and other aspects of your business so your data is not at risk. There are plenty of products on the market that can help you keep your data secure.