To become a social influencer, you have to exert a lot of influence on the people that follow your account. If you follow the right people on Twitter or Facebook, you can learn a lot about the financial markets, which shares to buy and sell, which bonds to invest in, and whether now is a good time to snap up USD for your trip to New York.
The finance world has been slow to catch on to the power of social media. Most big names are not active on social media, at least not publicly. People like Mark Carney, the Governor of the Bank of England, don’t send out tweets every day. There are, however, other social media accounts worth following that do attract huge numbers of follows. Many of these people and brands have a lot of influence – people listen to what they have to say.
Proactive Investors
Proactive Investors have thousands of followers on Facebook and Twitter. They break market news and publish content to help investors. A lot of people follow Proactive Investors and they have been quick to recognise the power of digital media.
@Carl_C_Icahn
Follow Carl Icahn on his @ Carl_C_Icahn Twitter account. Icahn is a popular figure on money show, Fast Money. His tweets keep his followers up to date on the latest investment news. If you are new to the world of share dealing, this needs to be one of the accounts you follow.
@NorthmanTrader
The @NorthmanTrader is a popular Twitter account for anyone interested in futures and options.
@ErikFossing
The @ErikFossing account offers a lot of information on European market issues. Erik Fossing Neilson is the group chief economist for UniCredit, so when stuff happens, he is the first to know.
@Schuldensuehner
@Schuldensuehner, also known as Holger Zschaepitz is the senior editor of Die Welt, so he knows a thing or two about economics and finance. The @Schuldensuehner Twitter account posts useful charts on a daily basis, so this is a great account to follow if you need investment advice.
Influence and Social Media
They say money makes the world go round, so it should come as no surprise that many of the world’s most influential people are big players in the finance industry. Yet there is not a correlation between social media influence and finance. People can be all-powerful behind the scenes, but to be a major influencer, you also need to spend time in the public eye. In today’s world, this usually equates to social media. Unusually, though, the world’s most influential investment bankers and financiers don’t spend a lot of time on social media.
Warren Buffett
Warren Buffet is, arguably, the most influential financier on the planet. Buffet has enjoyed phenomenal success in the investment world, amassing a $61 billion fortune in the process. Yet for a man who exerts such a huge amount of influence, he prefers to avoid social media. As he once saliently pointed out, it takes many years to build a solid reputation, but less than five minutes to ruin it. This could be why despite having more than a million followers on his Twitter account he has only tweeted seven times.
There are a lot of people out there who could learn from this approach to social media, Donald Trump being a good example.
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