WhatsApp Gets Into The Prepaid SIM Card Business


WhatsApp works on a wide range of mobile platforms, and now the messaging service is branching out into prepaid SIM cards through a new partnership.

Teaming up with E-Plus, a mobile carrier in Germany, consumers can purchase a prepaid SIM card that includes free data access to the messaging app.

For €10 or around $14 US, customers pay 9 (Euro) cents per minute or per text message, and 24 cents per megabyte. For an additional €10, 600 credits can be used towards one minute of calling, one megabyte of data or one text message, each equaling one credit.

However, what makes the offering particularly appealing is that even if you use up all your credits, you can still use WhatsApp through available mobile networks.

From WhatsApp head of business development Neeraj Arora:

“WhatsApp has over 50 carrier deals globally. The WhatsApp ePlus SIM card is WhatsApp’s first partnership with e-Plus (a carrier) to launch an MVNO brand. This is the first kind of its deal globally between a technology company and a carrier. Carriers are important strategic partners for WhatsApp and we’re constantly working with them to bring innovative offerings to users globally.”

While it won’t cost anything to use the messaging app on mobile networks, it will still cost users the usual 99 cents per year after the first year.

Last week, WhatsApp processed 64 billion messages in a single day, setting a new record.

Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).


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