UnTappd Dominates Social Beer Market With One Millionth Checkin, Gobbles Up RedPint

Untappd Logo

Untapped, the “Foursquare” of the beer market announced on Wednesday that they have passed the one millionth checkin point. The company also announced that they have acquired competing product RedPint from co-creators John Vadja and Alicia Benjamin.

On their official blog co-founders Tim Mather and Greg Avola said of their accomplishments:

“As with many craft breweries, collaboration is one of the best ways to benefit the community and it is with this merger that we will be able to dedicate more time and resources to continue to build and cultivate Untappd.”

Untappd has been building their market since 2010 via a web application that allows users to share niche beer suggests and hot spots with friends, then send those suggestions out to Twitter, Facebook and even through Foursquare. The acquisition of RedPint means the company can now focus on developing iPhone and Android apps to make the experience more interactive in real-time for their users.

James Kosur

James Kosur has worked in the new media space for the last 10 years, helping many publications build their audiences to millions of monthly readers. He currently serves as the CEO of Aven Enterprises LLC.


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