Can you believe that the Twitter owned Vine app is already 100 days old? In celebration of the minor milestone the team at Unruly Media have put together a list of the top ten shared vines and information about the 100 most tweeted Vines.
With branded Vines 4 times more likely to be shared than branded videos and five Vines being sent every second we can definitely see the important of rising above the noise.
According to Unruly the study found that more Vine tweets occur during the weekend than all other days of the week combined.
In collecting data from more than 10 million Vines over a one-month period Unruly Media discovered the following metrics:
- On average, 5 tweets per second contained a Vine link;
- Weekends are the most popular time to share Vines. In fact, in most cases, they are more popular than all the previous weekdays combined;
- Branded content accounts for 4% of the Top 100 tracked Vines (in comparison, only 1% of content is branded in the Unruly Viral Video Chart Top 100 Most Shared Videos);
- Between 10-11 am EDT is when most Vine activity occurs;
- Out of the 10 million Vines sampled, only 433 had more than 500 tweets, 176 had over 1,000 tweets and just 51 had more than 2,000 tweets;
- The largest number of Vine tweets during the sample period (19,667) was sent on Monday, April 15 at 3-4pm EDT – just after the Boston Marathon explosions
- The number one Vine tracked over the period had 47,000 tweets, while the 100th most shared Vine video had 1,400 (see link below for top 100).
Speaking about the company’s findings Unruly CTO Matt Cooke says:
“This data can really help brands determine a strategy for using Vine in their marketing efforts. We have already seen brands like General Electric, adidas, AT&T, Volvo, Pepsi-Co and GAP adapt to the platform.”
Top 20 Most Tweeted Vines
Author | Description | RTs | Link | |
1 | Harry Styles | Emo’s getting ready | 47,894 | https://vine.co/v/btBiEqQpgeU |
2 | Doug | Boston Marathon news | 39,546 | https://vine.co/v/bFdt5uwg6JZ |
3 | Harry Styles | Running and getting swooped at | 33,757 | https://vine.co/v/bUn7ddg2j9r |
4 | Lou Teasdale | Clickin clubbing | 25,146 | https://vine.co/v/btbFIFKh9qX |
5 | TylerTheCreator | SIKE!!!!! | 16,708 | https://vine.co/v/btXPeEhvpjL |
6 | TylerTheCreator | Real Harlem Shake | 12,573 | https://vine.co/v/bDFIMdrr6BK |
7 | Mike Carroll | FBI agent climbing | 11,015 | https://vine.co/v/bU6YvrOvnvx |
8 | Mike Lerner | That’s a lot of phones | 7,515 | https://vine.co/v/bUMaEpnnjLn |
9 | The Wolverine | Movie Teaser | 7,312 | https://vine.co/v/bDExaiMjJ1F |
10 | Will Sasso | I Will Always Love You | 7,076 | https://vine.co/v/bgep05eMY3l |
11 | Lou Teasdale | Happy Birthday Tour | 6,751 | https://vine.co/v/bDMMiIjLVq0 |
12 | Darren Criss | Blaine/Darren | 6,204 | https://vine.co/v/bUXa5dq22HW |
13 | Wiz Khalifa | Best mom ever | 6,121 | https://vine.co/v/bFqbzzH2zmD |
14 | Lou Teasdale | Me and Niall tour bus | 5,525 | https://vine.co/v/bDbuFEZd1BX |
15 | Wiz Khalifa | Im finna teleport | 5,403 | https://vine.co/v/btlIn0b067x |
16 | Uncle Blazer | PSA | 4,974 | https://vine.co/v/bj17p6hiiv0 |
17 | Darren Criss | Principal’s office | 4,629 | https://vine.co/v/bTKiUUpZJFd |
18 | Darren Criss | Blaine on tour | 4,290 | https://vine.co/v/bPF6rA5bjpL |
19 | Kellin Quinn | Me getting naked | 4,142 | https://vine.co/v/bjj6erPUPEa |
20 | Marlo Meekins | MarLo Meekins’s post | 3,972 | https://vine.co/v/b623zdwVuJB |
Cooke further adds:
“Vine sharing is really starting to take off. In just over 100 days, we are already seeing 5 Vine videos being shared every second. There is a massive opportunity here for brands to get really creative with this 6-second sensation, either to grab people’s attention quickly or as part of a much larger content marketing strategy.”
The platform has become so popular that the team at Unruly actually created a Social Video Player plug-in that allows brand to integrate Vine into their current social video campaigns.
Data for the study was collected from March 22 through April 22 and included more than 10 million Twitter sourced Vine posts. The company’s used its own Unruly Analytics program to query the results.
To view the 100 Most Tweeted Vines click HERE.
Do you have a favorite Tweet so far? We are partial to the team at MLB 13: The Showsince they created real looking baseball cards out of the Vine platform. We also really like the team at Code ComputerLove since they debuted Vine’s first ever comic book posts.
I'm not using Vine yet…is it just like instagram but with video?