Two Teams, One Cup: Internet Defends Starbucks Over Red Cup Uproar


Starbucks

Christmas is a time for joy, giving, and unity — unfortunately for brands like Starbucks, some people also see it as a time to get really worked up about packaging choices.

A number of Evangelical Christians have taken umbrage at Starbuck’s decision to go do away with their usual imagery of snowflakes, snowmen, and sleigh bells and opt for a minimalistic red ombre design for their cups.Some went as far as positing that the company removed their images of reindeer, Christmas trees, and snow because it “hates Jesus”.  

Ex-pastor Joshua Feuerstein’s prank went viral when he told the Starbucks crew his name was “Merry Christmas” so baristas will have to write the names on the cups and call them out in the shop. He even proudly brandished a gun he brought into the shop with him, and encouraged viewed to start a “Merry Christmas” movement.

https://www.facebook.com/joshua.feuerstein.5/videos/689569711145714/

On the other side of the issue, a number of other people brook no issue with the cup design and instead gave the Internet a piece of their minds on the people who actually took offense with it and blew the issue out of proportion. As always, sarcasm was employed to the hilt.

Other Christians called out the ridiculousness of the whole situation.

Some asked the question: why just one world religion, anyway?

Snowflakes became a major crux of the matter.

There, they fixed the cups. (Solutions include one infamous image hanging in presidential candidate Ben Carson’s home.)

This last tweet pretty much sums up the feelings of the Twitter backlash:

 

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Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).

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