Twitter Adds New Age-Screening Feature For Alcohol Brands


Twitter previously required users to respond with their age via direct message after following alcohol brands, and is removing that for a new age-screening feature.

Rolling out today on the web, iOS and Android, the age-screening process is now better integrated, and “simpler than before.”

After a user clicks the follow button, they will now see a prompt to enter their date of birth.


Clicking “Done,” users will then be redirected back to the company’s Twitter profile.

Twitter says it has partnered with brands like Heineken, Bud Light, Knob Creek, Jim Beam and Bacardi to test the new age-screening feature.

Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).


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