Tweets With Images Receive 150% More Retweets, New Data Shows


Twitter recently introduced new media previews on the web and via its mobile apps, and images or Vines now appear by default.

According to social sharing service Buffer, this has lead to a 150 percent increase in retweets for tweets that contain images.

There was also an 18 percent increase in clicks, and an 89 percent increase in favorites for tweets with images.


To reach the findings, Buffer analyzed its past 100 tweets, and compared the averages of tweets with and without images.

From the Buffer blog:

Our click-rate did grow, but not by very much. My theory on this is that with an inline image, there’s more content for the user to consume without leave Twitter (which is probably what Twitter wants), so they’re not much more likely to click-through. Of course, that’s just a theory so it’ll be interesting to see what the data says over a longer time period as we keep experimenting with this.

Have you seen an increase in engagement since Twitter updated media previews?

Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).


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