Average Pinterest Pin Generates 78 Cents In Sales, Up 25% From Q4 2012


Pinterest has massive appeal in the e-commerce industry, and according to new research from Piqora, the average pin generates 78 cents in sales.

That number is up 25 percent compared to Q4 2012.

Piqora, a company specializing in marketing products for the visual web, analyzed data from 1000 brands between February 1, and October 31 2013.

Here were the findings:

  • The average Pinterest pin drives two website visits, and six pageviews.
  • 50 percent of websites occur 3.5 months after a pin is posted, signaling a long life.
  • 50 percent of orders occur 2.5 months after a pin is posted.
  • Orders by way of Pinterest spike on Mondays, but remain steady throughout the week.
  • The average pin generates over 10 repins, and according to Piqora, Pinterest pins are are 100x more viral than tweets.
  • Brands who took advantage of Rich Pin integration saw an 82 percent increase in repins.

Martha Stewart is one of many success stories, who now receives 10 times more traffic from Pinterest than Facebook.

From Piqora CEO Sharad Verma:

“I do believe that Pinterest is gradually becoming the Google of the visual web. We believe that Pinterest is emerging as the starting point of product discovery and product entertainment on mobile devices.”

Last month, Pinterest raised another $225 million in funding, giving the social network an estimated valuation of $3.8 billion.

Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).


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