Social Media Use Higher Among Women Than Men, Reveals New Data

Social Media Use

Social media use continues to rise, and according to the Pew Research Center, as of May 2013, four percent more women use social networks than men.

Pew analyzed male and female use of social media starting back in May 2008, and ending May 2013.

In the last four years, women using social networks has risen 44 percent, and men using social networks has risen 42 percent.

On average, the gap between women and men using social media is eight percent.

 Social Media Use

When it comes to the percentage of women and men using specific social networks, Facebook is still king.

72 percent of women use Facebook compared to 62 percent of men.

Pinterest is still a female dominated social network with 25 percent of women using it versus just five percent of men.

16 percent of women use Instagram compared to 10 percent of men, and Tumblr usage is tied with both at six percent.

Male use of Twitter was just one percent higher at 18 percent, and more men use Reddit at eight percent compared to four percent of women.

 Social Media Use

Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).


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