“Ron Burgundy” (a.k.a. Will Ferrell) got really into character on Saturday night when he anchored a local newscast in North Dakota. Local news viewers in Bismarck received a huge surprise when they turned on their TVs to see the night’s “guest anchor.”
Ferrell stayed completely in character as Burgundy as he read the local Bismarck news without even cracking a smile — even though his fellow newscasters could barely keep a straight face. His co-anchor for the night, Amber Schatz, commented that she held back laughter through the entire broadcast, especially when Ferrell spoke in character.
Schatz, who watched the original Anchorman about 30 times told The Associated Press, “The second he said, ‘Good evening, I’m Ron Burgundy,’ I lost it. It was really hard not to laugh.” He also clowned around at the broadcast table, popping into Schatz’s screen while she read a story and asking her if she was married during a commercial break. When she responded that she wasn’t, Ferrell replied, “Well I am, so don’t get any ideas.”
The unexpected performance is one of several for Will Ferrell as Ron Burgundy. The tour is a run-up to the premiere of Anchorman 2. An online video of the 30-minute newscast is making the rounds on social media as part of the movie’s widespread marketing campaign. It has also included Dodge Durango commercials, a new Ben Jerry’s ice cream flavor, and Ron Burgundy’s own exhibit at the Newseum in Washington, D.C.
Stay classy, Ron Burgundy.