Borrowing the concept from Facebook, executives at the mobile network Path have asked their employees once a month to host hackathons in which they work on some type of project outside of their typical work. Employees may create the next big iPhone app or create a new way to share information online, really the choice of what they build is only limited by their own ideas and talent.
The first such program to be releases is called “WITH” and it’s an iPhone/iPod Touch application that allows users to easily share who they are through photo manipulation.
When creating WITH the company says they had to focus on several important aspects for Path users:
First, we continue our obsession with the moment at Path. We’ve found that some of the best moments on Path are those in which you share who you are with.
Second, we had a lot of users asking us to create the Path experience for Twitter, though more than half a million Path users genuinely enjoy the private and personal nature of the network. So, we needed to consider enabling users to capture and share moments on a public network.
Third, as we continue our quest to build new types of networks which maintain their quality over time, we have been fascinated by the idea of an interaction network. Or, as we enjoy calling it, the With Graph.
Further, at Path we also value authenticity. We thought that the best thing to do was to take some of our existing technology and ideas, and create a simple and authentic experience for Twitter to accomplish this.
The response by Path employees is the first product in the “Path Short” program. WITH includes:
- A fun, simple way to share who you are with. Beautiful photo optional.
- Free and Premium Lenses for taking beautiful photos of friends.
- With is an interaction network. The friends you are with most often rise to the top of your profile.
- Friendship has its benefits. Closer friends receive special benefits…with more to come.
- Built entirely on top of Twitter with Twitter Single-Sign On.
- Available worldwide for iPhone and iPod Touch in the App Store
- Available on the Web at: https://with.me
to download With from the App Store.
I just placed WITH on my iPhone 4 a few hours ago and I have to admit, it’s amazing, it’s simple, it’s addictive. Basically it stands for the same thing Path stands for, a simple way to interact with the people in your life who you truly interact with both online and offline.
Here’s are a few screenshots from the program:
Check out WITH and let us know what you think.
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