There are competitions held all over the world, all the time, and their sole feature is to see if certain trucks can climb up sand hills that essentially go straight up, almost at a 90 degree angle. While under normal circumstances it can be impressive to see a truck climb one of these, most of the time those very trucks are pimped out and made fancier and more powerful to achieve such feats, and even THEY still sometimes fail.
So imagine how humble all the drivers became when they saw an old, un-pimped Subaru truck pull it off with next to no effort?
Just goes to show you, if you have the right attitude (and right equipment) anything is possible. Always nice to see the underdog get the proverbial trophy.