Obama's #GetCovered Photo Faces Epic Twitter Vandalism

Come on, Obama. You’re supposed to be the social media president.

The White House is the subject of our latest brand fail discussion after a photo of President Obama holding a sign reading #GetCovered was vandalized by shoppers on Twitter because this is the Internet and that’s exactly what happens when you leave yourself so vulnerable.

I know Obama really just wants to get the word out that this time the website really really really works and that we’ve got 7 million vacancies to fill by March to make fetch happen with this ACA thing, but come on, Mr. President. You just got upstaged by Ted fuckin’ Cruz.

Obviously, he wasn’t the only one.

pic.twitter.com/9LIRjBxzOh

— John Tabin (@johntabin) December 12, 2013

@bonniegrrl @scalzi @ellievhall @cwilk Me first. pic.twitter.com/xh7lbRqfT6

— Kevin Mistletofurky (@kwmurphy) December 12, 2013

OK, this Love Actually debate has *really* gotten out of hand. pic.twitter.com/HPaajal9fc

— Jamison Foser (@jamisonfoser) December 12, 2013

pic.twitter.com/sRThWyAlfJ

— Stefan Becket (@stefanjbecket) December 12, 2013

There are also some pretty topical entries:

#GetCovered You never know who will take offense at innocent banter. pic.twitter.com/g5lMaa1HiU

— Oceania Sun-Times (@lheal) December 12, 2013

#GetCovered pic.twitter.com/EyRZI0nmUl

— Liars Never Win (@liars_never_win) December 12, 2013

#GetCovered because https://t.co/S3xfafrfsQ is now 100% functional for 80% of visitors to get thru 40% of the process! pic.twitter.com/JFBJQzyf3s

— Tim Williams (@TheBrownFolder) December 12, 2013

#GetCovered because your plans were cancelled “under the law … you’ve got to replace them” https://t.co/wU96hoqUOe pic.twitter.com/hSIepF5IGO

— Tim Williams (@TheBrownFolder) December 12, 2013