Oh, Hamburglar, you naughty, naughty boy. Once upon a time in McDonaldland, we knew you as this chubby-faced bumbling ginger-headed boy with a mind as singular as your tooth. And now? We’ll let you #RobbleRobble us if you let us #RobbleRobble you.
After thirteen years of silence, McDonald’s is finally bringing back the Hamburglar, and even giving a reveal of what he’s been up to all these years. It seems he’s settled down to a quiet surburban life of minivans, picket fences, and backyards. He’s even raised a family, and has two kids marveling at his burger-flipping prowess.
He hears that McDonald’s is still selling burgers, and suddenly all the memories come flooding back.
It’s Robble-robble time.
Wait, is this who we think it is??! https://t.co/rc9xhQrAUi
— McDonald’s (@McDonalds) May 6, 2015
And with that, Twitter went nuts.
Why has no one updated Wikipedia with The Hamburglar’s new life status as a hot dad? #RobbleRobble
— lina krueger (@adjectively) May 7, 2015
The hamburglar has no business being that damn hot
— ♕B4nD1T K1nG♕ (@garydactyl) May 6, 2015
The new Hamburglar is kind of a DILF. https://t.co/M3JyUESLml pic.twitter.com/mVd0SKkmOI
— Annie Colbert (@anniecolbert) May 6, 2015
Men want to be him. Women want to be with him. pic.twitter.com/LkdT9KVunt
— southpaw (@nycsouthpaw) May 6, 2015
Someone praised his taste in footwear:
At least new #Hamburglar's shoe game is on point #RobbleRobble pic.twitter.com/aiUDMet9Mh
— Leah Mackey Schultz (@MackeyLeah) May 7, 2015
A couple tweeps posited the mascot’s own hipsterrific lifestyle choices:
This new hamburglar looks like he only steals from whole foods. #Hamburglar #McDonalds
— ¯_(ツ)_/¯ (@OmahaHostage) May 6, 2015
McDonald's new Hamburglar only steals artisanal locally sourced hamburgers pic.twitter.com/Hx2pqbeDER
— Desus Nice (@desusnice) May 6, 2015
Hamburlar spent the GW Bush years energy trading and flipping homes #RobbleRobble
— Alex Wukman (@alexwukman) May 7, 2015
Other folks were not loving this new look, though. People who hated it felt the makeover was too creepy for their taste (and for their kids’ own good), and tagged him as someone most likely to lurk behind school playgrounds, or grinding on a stripclub stage:
Hide your lunch: McDonald's brings back the Hamburglar
He looks like a creepy COSPLAYER… #robblerobble https://t.co/vA7xrE1TbN
— Toby Price (@jedipadmaster) May 6, 2015
The Hamburgler is back & @McDonalds remakes him kinda creepy… https://t.co/HdpxzLTLFL #RobbleRobble @McDonaldsCorp
— Emlyn D. Thomas (@EmlynDThomas) May 6, 2015
Why is the new McDonald's #Hamburglar so creepy? "Shhhhhhh…Bring me your children. There's candy in my van." pic.twitter.com/NeQ8N2botI
— Heather Hughes (@heatherhughes09) May 7, 2015
Cast your vote:
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