Marketing Fail: A Brand’s Cheat Sheet For How Not To Use Social Media And Technology [Infographic]

brand fails

We love to report on the various brands that have utterly failed to properly use social media. Usually, these HI-lariously misguided engagement campaigns end in horrible, humiliating mockery, and since we’re products of the Internet, we love to revel in the misfortune of others.

But occasionally, we like to be helpful and informative, so if you’re a plucky startup, publication or individual with something to peddle through social media, hopefully this will satisfy that quota.

The infographic below, created by Lattice Engines, will help you learn from the mistakes of your predecessors, many of whom failed more spectacularly than you likely ever will. Still, when it comes to using videos and hashtags to effectively boost your brand, you could learn a thing or two from …

Marketing Fail infographic

Featured image: Jason A. Howie via photopin cc

Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).


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