Last summer, we had the #IceBucketChallenge. This summer, social media decided it needed something a little sexier. So, we introduce to you the @HoldACokeWithYourBoobs challenge Yes, it is a thing and it is exactly what you would think.
Just like the ALS ice bucket challenge, #HoldACokeWithYourBoobsChallenge supports a great cause, breast cancer. These challenges are meant to grab the public’s attention and what better way to do that then nudity?
The unusual challenge was the brainchild of an adult entertainment talent scouting agency, Elite Talent Referral. The #HoldACokeWithYourBoobsChallenge has woman (and men) across the globe baring it all and raising awareness.
Of course, there is always critics. There are those that say the challenge is making light of a very serious disease and belittling those who have had mastectomies to beat the cancer.
There is no word yet on exactly how this is raising support for breast cancer. Unfortunately, the Breast Cancer Research Foundation told Esquire magazine that they have not received any monetary support from the #HoldACokeWithYourBoobsChallenge yet, but would accept any donations if they were offered.