For Shame, Zara! Indie Artists Call Out Fashion Brand’s Art Theft


We’ve pretty much established one important rule of playing nice on the interwebs: if you steal something, take a thing without permission or even giving proper credit, that’s just not cool. In this case, fashion powerhouse Zara is no exception to the rule.

One of the world’s largest clothing retailers has been getting called out recently by throngs of independent artists for selling knock-off versions of their creations, with either minor tweaks, recolors, or total rip-offs.

The shameful display doesn’t stop there. Zara, along with its global companies such as Stradivarius, Pull & Bear, and Bershka Collection, has thumbed its nose at these artists’ pleas. Tuesday Bassen, an LA-based illustrator, brought this to the internet’s attention last week when she posted a letter Zara sent her. Why? she had hired a lawyer to investigate why they’d decided to steal her designs instead of purchasing them, like they should.

Soon, more and more artists began coming out of the woodwork and joining Bassen’s fight. Adam J. Kurtz, fellow artist and Bassen’s good friend, began investigating further into Zara’s crimes. He soon began uncovering more cases of thefts from other artists, including himself.

Kurtz set up the website Shop Art Theft, which focused on bringing out the rip-offs Zara created based on original art from indie artists. It didn’t just turn the critical eye on Zara, but on other brands that were also caught red-handed.

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Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).


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