Facebook Posts Published On Monday Have Highest Chance Of Engagement


Facebook has an algorithm in place that determines when posts are displayed, and according to social media analytics company Socialbakers, posts sent on Monday have the highest probability of ranking as one of the most engaging posts.

Between April 30 and July 28, Socialbakers analyzed 2,858,620 Facebook posts from 23,000 brand pages.

The data was broken down into two categories: percentage of total posts sent each day, and the probability of posts ranking as one of the most engaging.

Here is the breakdown of posts sent each day:

  • Monday – 14.8 percent
  • Tuesday – 16.6 percent
  • Wednesday – 16.7 percent
  • Thursday – 16.8 percent
  • Friday – 17.1 percent
  • Saturday – 9.9 percent
  • Sunday – 8.2 percent

Facebook posts on Saturday and Sunday were least likely to rank as most engaging, coming in at -12.1 percent and -5.3 percent respectively.

While more posts were published on Friday, their probability of ranking as most engaging was only 2.6 percent, barely ahead of Wednesday’s 2.4 percent.

However, Monday more than doubled Friday’s probability at 7.1 percent.

Socialbakers makes it clear there is no ideal day to post on Facebook due to everyone’s audience being different, but this data can help brands better understand what is working for competitors.


Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).


Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.