Facebook is making it easier for advertisers, and starting today, has standardized image sizes across all of its ad units.
Multiple images for different placements is no longer necessary, and the social network has also increased the space for page post link ads.
Page post link ads are said to appear 3.5 times larger on desktops, helping to grab more attention.
From Joe McCormack, CEO of Adquant, a Facebook Preferred Marketing Developer:
There is a much stronger emphasis on the News Feed, which is a great medium for advertisers. The News Feed in Facebook is a recommendation engine; people check their News Feed to see what their friends like and are doing. Advertising in the News Feed drives higher interactions and better results. The new ad formats are very goal-oriented, from promoting offers to driving mobile application installs. Facebook has made it much easier for advertisers to find the perfect format to meet their needs. We expect these changes to result in increased advertising budgets on Facebook and better results for advertisers.
To get an idea of how the new standardized Facebook ad image sizes will appear, you can check out the images below.