#EsuranceSave30 Saw 3.6X More Tweets Than Mad Stacks Given Away

Esurance Save 30

Esurance stole the Super Bowl with a commercial starring John Krasinski, and that it would give $1.5 million to one person who tweeted #EsuranceSave30.

Because the company waited until after the big game to air their commercial, it saved a cool $1.5 million, which it gave back to the people.

The Twitter contest ended February 4, and the lucky winner was revealed on Jimmy Kimmel Live:

With Esurance’s big campaign over, here’s how it did:

  • 5.4 million tweets were sent using #EsuranceSave30
  • Over 200,000 tweets posted in first 60 seconds after the commercial aired
  • 1.4 million mentions in first hour, 4.5 million mentions in first 24 hours
  • 2.6 billion total Twitter impressions
  • Website visits increased 12x in first hour of the contest

According to data from Twitter Counter, Esurance added around 230,000 new Twitter followers between February 2 and February 7.

While it’s still too early to tell how well Esurance did financially, it’s pretty clear that its giveaway was a mega success online.

Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).


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