Demi Lovato is on a roll and now all you Lovatics can bring your Demi fandom up a notch with brand new kicks. Through the end of 2016, the pop star has officially signed on to be the new face of Skechers.
The “Really Don’t Care” singer will be involved in Skechers’ global marketing campaigns and be featured in a television commercial, with print ads, at the end of this year.
Demi has some personal feels when it comes to Skechers, a nostalgic brand for the pop singer.
“My generation grew up with Skechers, and now with all of their cool styles and fun colors I’m excited to help introduce the collection to a new generation by sharing this incredible brand’s campaign with my Lovatics!”
No, really, check out this photo:
Along with Lovato, Skechers has featured familiar faces in the past including Britney Spears, Carrie Underwood, and Christina Aguilera.
[Photo credit: SplashNews]