Ready to promote your company’s product through Twitter? If you are we would suggest simply handing over a blank check to the social media company who now charge up to $120,000 per day for a promoted Tweet spot on their network.
Adam Bain, Twitter’s director of Revenue revealed in an interview with the marketing firm Clickz this week that the cost of a promoted tweet is up to $120,000, a vast increase since the program launched in April 2010 with an average buy of $25,000 to $30,000 per day.
According to Bain the company has already worked with more than 600 advertisers on more than 6,000 campaigns.
The cost makes sense when you consider who the company attracts as advertisers such as HBO, Samsung and Virgin.
The company also offers promoted accounts and promoted tweets, however those slots are offered via an auction system and therefore numbers were not provided, however Twitter is now asking advertisers to spend at least $15,000 per campaign over a three month period to participate.
If you take $15,000 at 6,0000 campaigns that would mean $90 million in promoted Trend/Tweet sales, although no clear number can be defined at this time.
Do you think $120,000 for a Tweet Trend spot is worth the return on investment offered by the system. I have yet to click on a promoted anything on Twitter.