Candy Corn Wins Twitter As Halloween Mentions Scare Up Impressive Stats

Halloween on Twitter

On October 31, 2013 children, teens, and adults all over the United States will set out on a mission to rot their teeth. Among the candy they will receive is the dreaded candy corn and if Twitter has anything to say about it there will be plenty of the orange, yellow and white candy to go around.

The team at Viralheat examined both positive and negative chatter on the social network to determine which candy people are talking about the most for Halloween.

Candy Corn clearly won the tweet game with 41,142 mentions (55% negative comments), followed by Kit Kat with 3,211 mentions (58% positive), Snicker with 1,965 mentions (58% negative) and Skittles with 1,717 mentions (78% positive).

Viral Heat also examined which cities received the most Halloween mentions, they include:

  • New York (19,585 mentions)
  • Las Vegas (8,038 mentions)
  • Miami (7,888 mentions)
  • San Francisco (4,927 mentions)

The two biggest words used on Twitter for Halloween have been Haunted House with 185,216 mentions and Pumpkin with 120,329 mentions

Viral Heat took that information and turned it into a Halloween themed infographic:


James Kosur

James Kosur has worked in the new media space for the last 10 years, helping many publications build their audiences to millions of monthly readers. He currently serves as the CEO of Aven Enterprises LLC.


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