Facebook made a big move last month to gather conversations around current events, and according to a new study, 60 percent of Facebook conversations around a TV show are during said show.
SecondSync, which touts itself as “social media analytics for TV,” published a study titled “Watching With Friends.”
It analyzed millions of TV conversations on Facebook occurring as far back as September 2013, and here were some popular shows:
- The Sound of Music Live!, December 5 – 7,348,936 interactions
- Chiefs Vs. Colts, January 4 – 7,084,697 interactions
- The Walking Dead, October 13 (season premiere) – 6,682,474 interactions
- Breaking Bad, September 29 (final episode) – 4,477,454 interactions
Breaking Bad’s season finale saw the highest percentage of TV viewers interacting on Facebook at 24 percent, compared to 22 percent for the season premiere of The Walking Dead and 19 percent for The Sound of Music Live!.
The analytics firm also found that 80 percent of TV conversations on Facebook come from mobile devices, and here’s the overall age breakdown:
- 30 percent – 13 to 24
- 30 percent – 25 to 34
- 30 percent – 35 to 44
- 12 percent – 45 to 54
- 6 percent – 55 to 64
- 3 percent – 65 and up
“When looked at holistically, real-time activity around TV and Sport on the Facebook platform is hugely compelling and there are important commercial implications. Audience measurement, TV planning, content discovery, direct response advertising, TV commissioning and research are just some of the sectors that will benefit from the insights coming out of the world’s biggest social network.”
How often do you talk about your favorite TV shows on Facebook?