Yelp Affects 93% Of Researched Purchases, Increases Revenue For Small Businesses, Study Finds


If you run a restaurant, retail store or even a food truck you better hope for great Yelp reviews. A new study by Merchant Warehouse has found that positive Yelp reviews are used by 90% of the platforms users to make buying decisions.

The data from the study was curated into a Column Five created infographic which showcases the positive effects of a good Yelp review.

The study found that 93% of people who research a venue on Yelp tend to make purchases at those businesses if they feature positive reviews.

Research also discovered that businesses with a positive Yelp score on average earn $8,000 more per year than their competitors.

For businesses who advertise on Yelp their social reach brings in $23,000 in additional revenue per year.

Here are the full social shopping results from the Yelp study:

Yelp Social Shopping Results

Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).


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