Twtrland is a social analytics tool founded in 2012, and today launched its new “For Business” plans to help brands stay on top of social media.
Working initially with Twitter, Facebook and Instagram, companies can quickly and easily monitor their mentions, competition and much more.
Twtrland for Business has a lot to offer, and after you first connect your accounts, you’re asked to define your brand.
For example, Coca-Cola would enter their Facebook and Twitter account, and you can also define your competition and specific keywords to monitor.
Once you have all that setup, you are taken to the dashboard which gives you a quick glance at your overall performance.
Below your performance is top content or posts mentioning your brand that performed well, and you can also sort by competition or what Twtrland defines as your top influencers.
We’re not sure why tweets and retweets showed up as zero, but we assume the data just needed more time to fully catch up after only having accounts connected for about 12 hours.
At the very top of the page are “Monitor,” “Publish,” and “Influencers.” They’re pretty self-explanatory, but here’s a quick run-through:
Monitor – Drill down into data about your own brand, competitors, and keyword trackers.
Publish – Understand your followers’ online habits and schedule your content to target the right audience, based on interests and geographies.
Influencers – Taps into 200 million profiles classified into 60,000 topics to build campaigns and build your community.
Monitor takes the dashboard a step further, and lets you drill down to demographics, filter content based on influence and much more.
With Publish, you get to see your optimal posting times, and Twtrland is even able to determine what type of content from suggested sites will perform the best.
Again, Influencers includes a database of around 200 million profiles, and you can search for people based on skills and where they are located.
Twtrland for Business starts at $99.99 per month, and there are also future plans to integrate Google+, Tumblr and LinkedIn.
Disclaimer: Twtrland gave us a free account in the hopes we might like it and write about it.