Twitter was reported to file its IPO this week, and today shared its IPO filing with the public.
For the first time ever, financials have been shared, and there is good, but also some bad news.
In 2010, revenue was $28.3 million, and increased to $316.9 million in 2011.
In just the first half of 2013, revenue has already reached $253.6 million.
However, operating expenses increased $298.2 million from 2010 to 2012, contributing to multiple losses.
Twitter lost $67.3 million in 2010, $79.4 million in 2012 and $69.3 million in the first half of 2013.
Here is what the social network listed as risks:
- Users engage with other products, services or activities as an alternative to ours.
- Influential users, such as world leaders, government officials, celebrities, athletes, journalists, sports teams, media outlets and brands or certain age demographics conclude that an alternative product or service is more relevant.
- We are unable to convince potential new users of the value and usefulness of our products and services.
- There is a decrease in the perceived quality of the content generated by our users.
- We fail to introduce new and improved products or services or if we introduce new products or services that are not favorably received.
- New advertising strategies, such as television targeting and real-time video clips embedded in tweets, do not gain traction.
Among its top executives, here are the stakes held:
- Evan Williams, Co-Founder – 12 percent
- Jack Dorsey, Co-Founder and Chairman – 4.9 percent
- Dick Costolo, CEO – 1.6 percent
According to Bloomberg, Twitter will list on the New York Stock Exchange under the symbol TWTR. It hopes to raise upwards of $1 billion, giving the social network an expected valuation of over $10 billion.