'Tweeting Bra' Tweets When Unclasped, This Is Some Kind Of Social Good Campaign I Think

Look, the Tweeting Bra! It’s a bra that tweets every time it is unclasped. Why? Social good, my friend.

The Tweeting Bra is the second boob-related social good campaign we’ve seen this week, and again, exists to promote breast cancer awareness and the need for preventative screening and self-examination.

The campaign is sponsored by Nestle, and the bra was designed by OgilvyOne Athens, according to AdRants.

@IoannaDementi τώρα σε λατρεύω και εγώ!

— TweetingBra (@tweetingbra) October 24, 2013

Why yes, that is Greek! Maria Bakodimou, a Greek actress/celebrity, is the face of the campaign.

You can follow the Tweeting bra on Twitter, but Greek is kind of a pre-requisite.

@MariaPaspala Και εγώ ευχαριστώ που μοίρασες το μήνυμα μου 🙂 #tweetingbra

— TweetingBra (@tweetingbra) October 23, 2013

You can visit the Tweeting Bra’s website here, which includes helpful tips on performing self-examinations. The campaign will last two weeks, and every time Bakodimou unclasps her bra, it will tweet. We think. You got us, we don’t know how this works at all.

But …

So far, the account has sent out 76 tweets.

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