T-Mobile CEO Dresses As Santa, Gives Competition Coal For Christmas


T-Mobile has had a very successful 2013 with the launch of its “Uncarrier” campaign back in March, and CEO John Legere recently had a little fun.

Posted to Legere’s Twitter account, he appeared in a Vine dressed as Santa giving coal to AT&T, Verizon and Sprint:

In Q3 2013, the Uncarrier posted revenue of $6.69 billion, and added over one million new customers.

T-Mobile also sold 5.6 million smartphones during the quarter, and its 4G LTE network currently covers some 203 million Americans.

Kokou Adzo

Kokou Adzo is a seasoned professional with a strong background in growth strategies and editorial responsibilities. Kokou has been instrumental in driving companies' expansion and fortifying their market presence. His academic credentials underscore his expertise; having studied Communication at the Università degli Studi di Siena (Italy), he later honed his skills in growth hacking at the Growth Tribe Academy (Amsterdam).


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